date:Apr 04, 2014
nd was worth 4 million after just 12 weeks in the market, and both have successfully attracted a younger generation of consumers to Cadbury tablets.
The new 1.29 (RRP) PMPs aim to help independent stores make the most of shopper excitement surrounding these new products at the same time as capitalising on the advantages of price-marked packs.
Research suggests that stocking PMPs could be beneficial to independent retailers, and that they could increase impulsive purchasing.
The majority of re