date:Apr 04, 2014
tailers believe that PMPs sell faster than standard packs and use them to save time pricing in store.
Susan Nash, trade communications manager at Mondelēz International, said:
Shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution one third of shoppers describe clarity and transparency as the major benefit of PMPs.
By offering innovations that consumers love as PMPs, retailers can m