date:Apr 08, 2014
United Biscuits (UB) has launched a new 10 million advertising campaign for Jacobs, signifying the next step in a business vision that has already seen the re-launch of the manufacturers McVities brands in February this year.
UB is now bringing all its savoury biscuits and baked snacks under the single masterbrand of Jacobs, including its Crackers, Crispbreads and Flatbreads, and brands such as Mini Cheddars, Oddities and Twiglets.
The Jacobs brand will now be carried more prevalently on packs