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United Biscuits unveils ￡10 Jacob’s campaign
date:Apr 08, 2014
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This follows UBs success in uniting all its sweet biscuits under the McVities masterbrand.

The campaign is part of UBs efforts to grow the savoury biscuits category, which has significant potential in the UK.

Currently around 18% of all biscuits eaten in the UK are savoury.

While the figure has doubled in the last 15 years, it remains far below those for the USA (45%) and Australia (40%). Under the new Jacobs masterbrand, the ambition is to grow its Retail Sales Value (RSV) by 20% over the

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