date:Apr 08, 2014
next two and a half years.
The three 30-second commercials feature comedian and writer Jason Cook as Jacob the Baker, spreading a passion for wholesome, baked and tasty snacks with the strapline line Snack Happy.
The ads, created by Publicis, were inspired by the insight that people want to enjoy savoury snacks and crackers, which are baked with wholesome kitchen cupboard ingredients.
Martin Glenn, CEO of United Biscuits, said:
Our new campaign for Jacobs is the next step in our strategy.