date:Apr 08, 2014
It will improve and simplify the shopping experience for customers, putting all our savoury brands clearly under the same premium masterbrand.
Through this investment we aim to grow our brands and the broader savoury biscuit category.
This follows a highly successful re-launch for our sweet products under the McVities brand earlier in 2014. Both campaigns tap into consumers love for our products, which are established as heritage brands worldwide.
The 10 million campaign runs from 2 April and