date:Apr 09, 2014
wing food-on-the-go side of the market.
Some are finding success selling branded products to Aldi and Lidl, whose rise has been built on cheap, own-brand lines.
It's possible to get in there, and we're starting to see growth, said Chris O'Leary, head of General Mills' international unit, of the way the U.S. maker of Cheerios cereal and Haagen-Dazs ice cream was selling to the discount chains.
Shore Capital's Black said suppliers could also improve profits by trimming their ranges or making pr