date:Apr 09, 2014
omes are among the lowest in the world, a decade of robust economic growth and rapid population expansion have attracted the attention of retail and services executives around the world.
Coupled with relative political stability, a rising middle class, rapid urbanization, and slower growth in Europe and South Africa, the logic of setting up shop elsewhere in Africa is not in doubt - provided companies do their homework.
Going into Africa is not cookie cutter, if it was more cookie cutter we co