date:Apr 09, 2014
the proportion of its customers from the more affluent ABC1 and AB demographics now stands at 51 percent and 24 percent respectively.
According to data from market researcher Nielsen, Aldi's average basket size of almost 17 items is now more than Sainsbury's and on a par with Morrisons, despite it carrying significantly fewer product lines - about 1,350 versus 30,000-40,000 at the big four.
People want to, rather than need to, shop at Aldi, the Ruhr-based company said of its British operations