date:Apr 09, 2014
er, whether waging a price war alone can hold off the rise of the German bargain grocers.
It's rather like British Airways trying to compete with Ryanair on price, said Ed Garner, director at market researcher Kantar Worldpanel. He reckons a move to slash prices from the big four could reduce profit margins and damage balance sheets but not significantly increase sales.
Forecasting Aldi and Lidl could double their market share, Garner said: The low-cost element of the low price is so engrained