date:Apr 09, 2014
driven by strong brand support including TV, radio and press.
Shoppers are adding Light Blue to their baskets as an incremental purchase in fact, 61% of Light Blue sales are growing the category.
The flavour has been well received by shoppers looking for a healthier choice, who still want to enjoy the taste of full fat speciality cheeses such as blue cheese without compromising on taste.
It comes in a handy format for portion control and is made with real blue cheese, with 25 calories per tr