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AB InBev fights Belgian idea of beer packaging 'monopoly' on colour blue
date:Jul 17, 2012
The Consumer Court of Brussels ruled earlier this month that most consumers chose Maes beer on the basis of its packaging colour, and that by choosing identical blue packaging for its Jupiler Blue brand (pictured below left), AB InBev had committed the trademark infringement.

But AB InBev told BeverageDaily.com that it would appeal against the ruling - which only applies to sales in Belgium - to the Court of Appeal in Brussels.

Monopoly on colour blue?

Karen Couck, director of external commun

12/21 16:58