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AB InBev fights Belgian idea of beer packaging 'monopoly' on colour blue
date:Jul 17, 2012
demark registration of Alken-Maes on the basis of lack of distinctiveness.

Paul Maeyaert and Jeroen Muyldermans from law firm Altius represented Alken Maes in the case against AB InBev, and the law firm said that its client had made huge investments in the Maes brand - sold in iconic blue cans and bottle form (pictured right).

This was true to such an extent that 60% of Belgian consumers linked the colour blue to Maes beer, the lawyers argued, citing research stating this as proof that the col

12/21 18:33