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Wal-Mart partners with Wild Oats to roll back prices on organic food
date:Apr 11, 2014
l items and at least 25 percent below branded organic foods. The Wild Oats offers will include staples such as salsa, organic olive oil, canned black beans and tomato paste.

If we can make that price premium disappear, we think it will grow much, much faster, Jack Sinclair, executive vice president of grocery at Walmart U.S., said of the retailer's small but faster-growing organic sales.

Walmart's own research showed that 91 percent of its shoppers would purchase affordable organic products if

12/25 12:04