date:Apr 11, 2014
this year, the Baron family asked people for help determining the companys new name. Thousands of entries were submitted of which the Barons chose three finalists based on relevance to the brand and the familys heritage.
The support for all three finalists prompted the Barons to alter their plans to take one new company name. Instead, they decided to adopt all three fan favorites: Izzio, Etais, and Silvis. The Baron Family also created an umbrella parent company name: Baron Group.
Initially