date:Apr 11, 2014
we were in search of one company name, said Etai Baron, chief executive officer of Baron Group. When we received positive feedback about not just one, but three possible company names, we were inspired to zig when we originally planned to zag. Weve now created sub-brands for each different business using all three names.
The artisan bakery is now Izzio Artisan Bakery, inspired by head baker, Maurizio Negrini. The cafes and catering business jointly are called Etais Cafes and Etais Catering afte