date:Apr 11, 2014
The creative develops to follow hundreds of Magnum balloons as they float through the city, bringing chocolate and ice cream pleasure to anyone they pass.
The ad finishes by focusing on the female character holding a Magnum with the strapline Celebrating 25 years of pleasure.
Nicola Rolfe, Brand Manager for Magnum at Unilever UK said:
We wanted to create a campaign which celebrated Magnum ice cream and chocolate at its best.
Magnum is the UKs number one Ice Cream brand, generating an outst