date:Apr 16, 2014
el, explains: Aldi has maintained a growth rate of over 20% throughout 2014. This has boosted its market share from 6.4% last year to a record 7.9%. Aldi has capitalised by capturing more spend from its shoppers. Each shopping trip has grown by an average 2 per trip with two additional items being added to baskets.
Lidl has also performed strongly with double digit sales growth for the fourth successive month. It posted a market share of 7.5% just below its record 7.7% seen last August. Th