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Non-alcoholic drinks segment has been growing rapidly for past few years
date:Jul 17, 2012
nergy looks like being a growing trend in 2012. Consumer awareness of ingredients is now at its highest level ever and 'natural' is a strong lever when it comes to beverage purchase. There is greater awareness, too, of terms such as 'antioxidant' and 'contains vitamin C', with consumers looking for dual functionality from their drinks. Added value in terms of being 'more than just hydration' is popular when it comes to meal replacement drinks such as smoothies.
Carbonated soft drinks have seen

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