date:Jul 17, 2012
years in India. Increasing middle-class population, rapid urbanisation and rising disposable income are some of the major factors fuelling this growth. The industry is broadly classified into soft drinks and hot beverages. The carbonated drinks market is close to Rs 6,000 crore and is growing by 10-12 per cent annually. The fruit-based beverage market stands at Rs 5,000 crore and is growing at 35-40 per cent annually. The fruit-based beverage market is divided into three segments - fruit drinks