date:Apr 22, 2014
The Hillshire Brands Co. has entered into an agreement to acquire Vans Natural Foods from private equity firm Catterton Partners for $165 million. If completed, the acquisition would broaden Hillshires portfolio of frozen food products and extend the companys reach into the cereal and snack categories.
The Vans brand is a terrific addition to our portfolio, said Sean Connolly, president and chief executive officer of the Hillshire Brands Co. Not only does it expand our presence in the frozen ca