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McDonald’s, Taco Bell tops in social media
date:Jul 18, 2012
McDonalds ranked first as the most astute fast food chain using social media, followed by Taco Bell, according to Unmetrics Fast Food Report. Unmetric is a social media benchmarking firm that researched the interaction between the top 16 fast-food chains and their customers via social media.

Among Unmetrics findings:

Burger King has seen 105 percent fan growth on Facebook since January and the chain also claims the top spot for conversation percentage, at 4 percent.

McDonalds has seen 118 p

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