date:Apr 23, 2014
Snack brand Nature Valley has launched an on-trend addition to its Crunchy cereal bar range this spring.
New Nature Valley Coconut Crunch combines wholegrain oats with the taste of grated coconut.
Over the last few years the trend for coconut flavouring has become big business in the food and beverage industries and currently it is one of the most popular sweet flavours among consumers.
Jennifer Jorgensen, marketing director at General Mills, said:
We are extremely excited by the launch of n