date:Apr 23, 2014
ew Nature Valley Coconut Crunch.
The flavour is becoming increasingly popular with consumers and is therefore a key purchase driver for shoppers.
To maximise sales we are encouraging retailers to make Nature Valley Coconut Crunch a must-stock addition to their cereal bar range this spring and all year round.
The launch of Nature Valley Coconut Crunch will be supported by a targeted digital campaign and bespoke in-store POS to boost awareness.
It will be available from April 2014.