date:Apr 23, 2014
shopper demographics and the challenge for brands is to ensure that consumers recognise the benefits of ambient food by highlighting positive messages on-pack and promoting convenient meal solutions.
Convenience stores should also focus on new, innovative products, as well as store cupboard staples, such as beans as peas, alongside seasonal products, including canned fruit.
As part of Princes commitment to communicating the benefits of canned food, we support Canned Food UK in their consumer