date:Apr 24, 2014
are 84 chances to win a free years supply of milk, one for every day the campaign will run, plus an additional 250,000 pints of milk up for grabs.
Retailers are already anticipating strong results for the campaign because it is decidedly different to the usual campaigns within the category.
The campaign has secured additional feature off-shelf in store, as well as sound activated mooing shelf barkers at-shelf in Asda stores nationwide.
Georgina Jones, Promotions Manager at Cereal Partners UK