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Mars mad about Hershey’s use of Malteser mark
date:Apr 24, 2014
pted distinctive all-red packaging for Maltesers. Mars has advertised and sold the candy in such a manner since at least as early as 1995.

Meanwhile, Hershey has owned rights to the trademark Malteser in the United States for more than 15 years.

But according to Mars, Hershey acquired the trademark from a third party only to block Mars from selling Maltesers candy in competition with Hersheys Whoppers candy, also a chocolate-covered malt ball, in the United States. Hershey acquired the Maltese

12/22 00:59