date:Apr 24, 2014
Wal-Mart opened its first Brazil location in 1995. Today it operates supercenters, supermarkets, warehouse stores, bodegas and gas stations under various brand names. The company transplanted to Brazil its founding strategy of offering low prices every day rather than deeply discounting and promoting certain items occasionally.
Executives have said the company needs to more clearly explain its pricing strategy to local shoppers. At the October analyst meeting, McMillon said our marketing commu