date:Apr 28, 2014
ings call with financial analysts. Category growth is being driven by the chocolate spreads sub-segment, which is up about 40%. Most major retailers have accepted all three flavors of Hersheys Spreads. Advertising and couponing started in February and is driving initial trial and brand awareness, which well leverage when we launch the Hersheys Spreads instant consumable product in May.
The Lancaster brand of soft crme caramels are available in three flavors: caramel, caramel and vanilla, and ra