date:Apr 28, 2014
spberry. Advertising for the brand began in mid-February, and distribution is on track, the company said. Lancaster gains offset declines in Jolly Rancher and Twizzlers Bites to lift Hersheys non-chocolate candy market share during the quarter.
While early, Lancaster results are similar to where Brookside was at this stage of the launch, Mr. Bilbrey said.
Despite the promising performance of the new products, Hershey delivered below-expectations results during its first quarter, reflecting a s