date:Apr 28, 2014
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And while porridge pots and sachets have been successful over the past few years, insight shows that the relative size of the ready to eat cereal market is six times greater than porridge at 1.3 billion.
This presents a huge opportunity for retailers to grow on-the go sales at breakfast which is the biggest meal occasion in the UK.
The cereals included in the new Kelloggs cereal to go range are Kelloggs Special K, Corn Flakes, Krave, Crunchy Nut and Rice Krispies.
They will be availab