date:Apr 28, 2014
le from April 2014 and have an RRP of 99p.
Nick Dawson, UK customer director of specialty channels at Kelloggs, said:
Cereal is the most popular breakfast choice but if youre busy and on the go in the morning, it might not be the most practical one.
Porridge pots and sachets have been a huge hit as they give you back the gift of time and convenience- but we know people prefer cereal and we are innovating to meet these needs.
There are 14.8 billion breakfasts eaten outside the home and we bel