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The changing face of global banana trade
date:Apr 28, 2014
supermarket chains in the United States and the European Union, meanwhile, have become important players in the global banana trade as they dominate the retail market in the main banana-consuming countries and are also increasingly purchasing from smaller wholesalers or directly from growers, the note underscores.

This shift of market power away from the major banana brands towards retailers was facilitated by the establishment of direct container liner services from banana producing regions to

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