date:May 04, 2014
ume from a variety of protein snacking categories while also creating new protein usage occasions.
Mr. Vernon said Kraft is renovating its Deli Fresh line with a new look and campaign. In cheese, the company is renovating the Kraft singles franchise, with Kraft American singles made with no artificial preservatives and a new marketing and public relations campaign.
Looking forward to the second quarter, Mr. Vernon said the period will feature a rejuvenation campaign for Maxwell House coffee, n