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PepsiCo Lay’s must tantalise Chinese taste-buds further
date:Jul 18, 2012
re product development focus, he added.

So far, PepsiCo has been doing well for years already at developing new localised flavours that Chinese consumers are familiar with, like Fresh Cucumber and Peking Duck flavour crisps,he noted.

Aside from Original, you really dont see most of Lays Western flavours on the store shelves in China,he added.

However, what is important when localising flavours, is to keep the culture and essence of the brand intact, he warned.

Localisation more than just ta

12/20 20:16