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PepsiCo Lay’s must tantalise Chinese taste-buds further
date:Jul 18, 2012
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For companies who want to achieve long-term success, they need to constantly make efforts to understand the differences in local markets and changing demands,Jiang said.

But localisation of products is much more than just taste, he said, it includes packaging, branding and product form.

Its very common for Chinese consumers to buy snacks to share with one or more people, so they want sizes and designs that make sense to serve in groups,he said. Sharing is especially common in the workplac

12/21 08:23