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Liquor retailing dominated by supermarkets, sheltered from price wars, IBISWorld
date:May 05, 2014
2 billion for 2012-13.

Coles Myer launched 1st Choice Liquor in 2005, well after Woolworths 1998 acquisition of Dan Murphys. The branding and promotion of these stores since going head-to-head has consistently given Woolworths a significant advantage, according to IBISWorld.

Woolworths advantage is demonstrated in its store numbers. Woolworths boasted 1,355 liquor outlets nationwide as of June 2013, compared with Wesfarmers 810, and the gap is increasing. During 2012-13, Woolworths opened 54 l

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