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Food and drink manufacturers may hold key to increasing fruit and veg intake
date:May 05, 2014
incorporate more into their diet, said Emma Gubisch, Strategic Insight Manager at Leatherhead Food Research.

The five a day message has been picked up by consumers as a benchmark if they believe they are managing to eat roughly five portions a day, then they think they are doing a good job, Ms Gubisch said. Seven a day would require a shift in consumer mind-set and behaviour, she said.

Food and drink manufacturers could help consumers eat more fruit and veg

Leatherhead Food Research said it

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