date:May 05, 2014
Halewood International is set to a launch an on pack offer with Cheeky Bingo, one of the UKs online bingo sites, across a wide range of the Lambrini flavours.
The promotion reflects a significant audience overlap for both the Lambrini and Cheeky Bingo brands, in appealing to a 21-34 year old female demographic.
This activity is also designed to encourage trial of the Lambrini flavours and awareness of the Lambrini brand.
The on pack offer will run on 1.3 million bottles in total, across Lambr