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Rachel’s unveils new campaign
date:May 05, 2014
azia and InStyle, in order to drive reach and engagement amongst Rachels target audience.

Furthermore, Greek-Style natural adverts in retailer magazines such as Sainsburys Magazine and Waitrose Kitchen will include a money-off coupon to help influence shopping behaviour along the path to purchase to help drive trial of the new range.

Sophie Giraudel, brand manager at Rachels, said:

Many consumers may not be aware of Rachels heritage and the story behind the brand and we are really excited to

12/21 21:24