date:May 07, 2014
Whole Foods Market Inc (WFM.O) on Tuesday cut its 2014 same-store sales and earnings forecast for the third time amid rising competition in the natural and organic grocery sector that it dominates, and shares tumbled almost 15 percent.
Austin, Texas-based Whole Foods also urged analysts and investors to lower expectations as it works to more aggressively lower prices and stay out in front of retailers such as Wal-Mart Stores Inc (WFM.O), Trader Joe's and Fresh Market (TFM.O).
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