date:May 07, 2014
Sauza 901 Tequila introduced its first digital media campaign featuring founder and co-owner Justin Timberlake to encourage legal-purchase-age millennial consumers to rethink the definition of premium tequila. The Premium Remastered year-long campaign shows how a relentless pursuit of perfection doesnt have to be pretentious and exclusive, but like the brands founder, can be approachable and entertaining.
The campaign, the compan says, showcases the Sauza 901 brands unique personality, while en