date:May 07, 2014
Pernod Ricard USA, the premium spirits and wine company in the U.S., and Southern Wine Spirits of America, Inc. (Southern), the nations leading spirits and wine distributor, today announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking.
Pernod Ricard USAs full salesforce will team up with more than 1,000 Southern salespeople be