date:May 08, 2014
to enter the market, Cappetti said. I think everyone is discovering the water business in Indonesia and wants to be part of the game.
In October last year, a unit of Asahi set up a joint venture with Indonesian instant noodle maker PT Indofood CBP Sukses Makmur to produce and distribute bottled water in Southeast Asia's biggest economy.
The venture is set to compete with established brands like Danone-run AQUA and Coca-Cola's AdeS. A 1.5 litre bottle of AQUA costs around 3,000 rupiah ($0.26),