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AB InBev profit rise limited by World Cup marketing spend
date:May 08, 2014
ase was announced last week, opened down 1.5 percent.

At 0924 GMT, they were trading just 0.4 percent lower, while the STOXX European food and beverage index .SX3P was little unchanged.

Analysts said marketing costs were higher than expected and savings made from taking full control of Mexico's Grupo Modelo last year were not as high as ambitious market forecasts. AB InBev is targeting $1 billion of synergy gains there.

I had expected most of the (marketing) costs to be in the second quarter,

12/25 16:42

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