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Hillshire to expand Van’s healthy halo
date:May 08, 2014
re dealing with the health and wellness equity.

One of the analogies I often point to is when Safeway created the O Organics brand, and Eating Right brands, they were successfully able to take those trademarks into a number of healthy categories, where they went up against incumbent brands who had market leading positions but really didnt have a lot of credentials in the health and wellness area.

And what weve seen through our analysis is that when youve got a brand that can have those credent

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