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Hillshire to expand Van’s healthy halo
date:May 08, 2014
Foods for $165 million.

The acquisition lines up nicely with our criteria, Mr. Connolly said. Its a strong brand thats growing. Its margin accretive. It offers a compelling consumer benefit; in this case, real health and wellness credentials.

Further, it helps us expand our presence in frozen breakfast and provides new opportunities in the center store. I view the fact that it further diversifies our COGS base as a real positive.

12/24 11:03