date:May 08, 2014
ps, chief executive of Morrisons, says: Morrisons is now cheaper. We are cutting prices not corners. We are making great food even more affordable and, in doing so, giving more reasons for customers to shop with us.
The permanently lower prices will be matched by unprecedented transparency on pricing by a British supermarket. In May, Morrisons will launch a new website, powered by mysupermarket.co.uk that gives customers the ability to view the pricing history of an item to reassure them that t