date:May 08, 2014
bottle also adopts the brands Blippable label to give consumers the chance to play games and win prizes.
The JuiceBurst core range relaunched at the start of last year to become the worlds first digitally interactive soft drink.
It went on to be named the second most Blipped brand in 2013, beating all other FMCG brands.
Jon Evans, marketing director for JuiceBurst, said:
Healthy eating is high on the agenda at the moment, particularly when it comes to lowering the sugar content of food drin