date:May 08, 2014
McCain Foods is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.
With the Football World Cup taking place in Brazil this year, the promotion, which is part of the McCain Summer of Sharing campaign, will capitalise on increased consumer interest in all things Brazilian.
The promotion will feature on around 4.5 million packs of McCain Wedges a